Media Release
For Immediate Release
Media Contact: Bob Greene, MARCCOM, 919-219-9311,
rgreene@marccom.com
Jose Cortina, BioSignia’s Added Dimension
Research Triangle Park, N.C., June 27, 2012
In October of 2011 Jose Cortina added a new hat with a different
brim to his professional hat rack, that of general counsel and chief
operating officer at BioSignia, a technology company best known for
its proprietary Synthesis Analysis™ technology and Know Your Number�
service, a chronic disease health risk assessment and risk
modification tool. The new hat is Jose’s role as in-house General
Counsel for BioSignia, where he was once an outside resource called
upon for his extensive knowledge of intellectual property law,
including domestic and international patent, trademark, and
copyright.
Previously, BioSignia had called upon Jose as retained counsel, now
they call upon him as their own, and although Jose’s resume
represents a distinguished legal career – one with numerous hats –
the different brim is reflected in his new role as BioSignia’s chief
operating officer.
This different hat brim necessitated a distinctive knowledge base,
and Jose’s extensive experience working for and representing several
larger corporations, including IBM, provided the requisite insight.
He realized his first task was to take the time to listen and
evaluate, or as Jose put it, “…a time to see how the existing pieces
worked and to understand BioSignia’s culture and operating
structure. Having the vantage point of previously being outside the
box, I could see we had a few disconnects from the perspective of
our clients and investors.”
Jose went on to explain, “From a BioSignia investor’s perspective,
we realized the ongoing need to review our intellectual property and
strategy. To this end, we pursued additional patent protection on
several specific implementations and increased BioSignia’s patent
portfolio by filing our third patent application. We have also
enhanced, and are expanding, services and offerings to address the
increasing demands of our clients and the marketplace. Individually,
and collectively, these actions enhance the company’s value.”
Jose’s ability to wear this new hat with the different brim enables
him to bring an added dimension to BioSignia moving forward, with an
array of new services and service enhancements, as well as a
commitment to remain focused on BioSignia’s bottom line – a
commitment he is meeting with gusto.
About BioSignia
Headquartered in Research Triangle Park, NC, BioSignia is a leading
technology company focused on bringing innovative assessment
solutions to the preventive health
and life insurance markets. At the core of BioSignia’s solutions is
the company’s proprietary synthesis modeling approach to chronic
disease risk assessment and risk modification and mortality
assessment. BioSignia’s technologies are currently being used by
hospital systems, health and wellness organizations, disease
management, clinical laboratories, and life insurance organizations.
For additional information on BioSignia visit www.BioSignia.com or
www.KnowYourNumber.com
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