BioSignia Rolls Out National Marketing Campaign With 919
Marketing Company
Research Triangle Park NC – April 17, 2007 – BioSignia, a leading
technology company focused on innovative solutions for chronic
disease prevention and management, today announced the signing of a
marketing services agreement with 919 Marketing Company. With
offices in Holly Springs N.C. and Washington D.C., 919 is a
nationally recognized marketing consulting and public relations firm
focused on the health and wellness market.
Accurately assessing the likelihood that individuals will develop a
chronic, preventable disease resulting in poor quality of life,
declining productivity and higher healthcare costs has become a
major concern of healthcare providers, insurers, and employers
alike. BioSignia’s patented flagship Know Your Number™ preventive
health and wellness engine significantly improves early detection,
prevention and management of chronic diseases. In addition, the
company’s cutting-edge underwriting technology enables life
insurance companies to attract and retain higher value customers, as
well as to bring new products to market more speedily and
efficiently.
Driven by a powerful, patented predictive technology, Know Your
Number is the first and only multi-dimensional tool to predict the
risk of onset, progression, or life expectancy related to multiple
chronic diseases.
The company’s decision to sign on with 919 Marketing was based on
the need to accelerate market awareness and adoption of Know Your
Number in the healthcare, employee wellness, insurance and consumer
health sectors.
“Selecting the right marketing partner was a key component in
meeting our aggressive market growth goals, so naturally we
conducted a thorough evaluation process prior to engaging 919
Marketing,” said BioSignia’s CEO, Dr. Tim Smith. “Their successful
track record in developing fresh channel marketing strategies,
methodologies for developing and validating the winning Biosignia
brand strategy and their roster of related “health and wellness”
accounts best dovetailed our marketing needs.”
The agreement with BioSignia calls for 919 Marketing to provide
ongoing marketing strategy and program management, national
advertising and public relations planning and implementation, sales
materials, direct marketing and more.
“We are excited to have been selected to drive the marketing efforts
of what promises to be the new gold standard for the early detection
of chronic disease risks,” said David Chapman, CEO of 919. “Our work
for Know Your Number allows us to be at the forefront of shaping the
personalized health and health and wellness categories,” added
Chapman.
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About BioSignia
Headquartered in Research Triangle Park, NC, BioSignia is a leading
technology company focused on bringing innovative predictive
modeling solutions to the preventive health and life insurance
markets. At the core of BioSignia’s flagship solution, Know Your
Number, is the company’s proprietary synthesis modeling approach to
chronic disease risk prediction. In 2004, BioSignia received the
Disease Management of America’s prestigious award for Best Enabling
Tool for Disease Management. Since then, the company’s talented R&D
team has continued to advance synthesis modeling, continuously
updating it to reflect the ever expanding need for effective chronic
disease prevention, management and treatment. For more information,
visit www.knowyournumber.com
About 919 Marketing Company
919 Marketing is a nationally recognized marketing consulting and
public relations firm with a proven track record of helping underdog
companies of all sizes discover their competitive advantage and
drive profitable business growth. Headquartered just outside of
North Carolina’s Research Triangle Park with a satellite office in
downtown Washington D.C., 919 was founded over a decade ago by CEO
David Chapman.
919 is an unconventional firm with an uncanny ability to develop
winning marketing strategies for a roster of companies including
Biosignia, Cornerstone Biopharma, Coalition to Salute America’s
Heroes, Jersey Mike’s, Kerr Drug, The Rosetta Stone, Social
Technologies and Unilever Brands.
919 Marketing provides strategic planning, public relations,
interactive marketing and creative development services - each
utilizing proven processes that have been refined and validated over
hundreds of client engagements. For more information on 919
Marketing, please call 919.557.7890 or visit www.919marketing.com
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